Our Market

BalkanTrading is a corporation located in Chisinau, Moldova and having its offices in Chisinau , Moldova , Bucharest, Romania and Varna, Bulgaria. The local market is in its infancy and primed for the introduction to branded apparel. The upper middle and upper class post-communist generation is growing rapidly, and our company is in a prime position to supply this expanding market with quality lines of apparel, shoes and outerwear and accessories. With growing openness and awareness to the western front, the former soviet provinces are an emerging market ready to be tapped into. BalkanTrading focuses on bringing well-known, high quality apparel brands that the local customer is aware of from the media, internet, travels in Europe and Russia, but unable to purchase locally. We feel that too many European and American brands often overlook the marketplace of the former Soviet Union countries to their peril. This is a mistake since all the countries together represent more than 70 mln population with growing demand. The Moldovan, Ukrainian, Bulgarian and Romanian customer is fashion-forward and the young generation travels and shops online. Contrary to belief of many Europeans, there are many customers with the budget for middle-up and high-end fashion.